In this fast-changing and competitive 21st Century business environment,
there is also need for directors and business owners to grasp and apply
fundamental corporate marketing strategy,corporate investment and Employment
Act to manage their business in order to become truly, all-rounded directors.
We
are pleased to introduce these topics to enhance the knowledge and skill of
directors
in managing their business in the
three days Business Strategy.
Business Strategy module 1~15 are
designed to keep you ahead of new challenges
and issues with the business world and to equip you with the skills and
practical
techniques which can apply in the world class business.
Attend this BUSINESS STRATEGY
training, we will prepare you for Financial
Fitness Test (FFT), understanding the effectiveness, grasp critical concepts
and
principles of corporate planning and be equipped with the vital and latest updates
of tax development, rulings and regulations provided under the Inland Board
Revenue and Budget 2009 to gain competitive advantage and business success.
Learn from Dr. Ben in passionate
fireside chat, discussion, role play, Q&A
sessions on how successfully integrated best-practice methodologies and guide
you the right path to choose and to create highly competitive and successful
organizations. He will share his “secret sauce” and offer practical advice to
you.
Module I outline: 如何正确呈报个人与公司所得税
1. Evaluate financial planning in the context of your business strategy.
2. Learn effective financial planning strategies and preparation of
Financial Fitness Test (FFT).
3. Translating financial planning strategies in to action plan to save
potential time and cost.
4. Cross Border financial planning in overseas business ventures.
5. Law and new development.
6. Transfer pricing strategy for your organization.
7. Minimize potential risks while maximizing the profit.
8. Analyzing the financial planning opportunities.
9. Planning through self assessment.
10. Gain better understanding of the planning process and technique that enable your organization to achieve maximum financial efficiency.
Module II outline: 如何规划公司开销，不可扣税事项
Directors’ Duties & Liabilities
1.Understanding the statutory duties of directors.
2.Acting bona fide in the interests of the shareholders. 3.Identifying grounds for personal liability.
4.Assessing duties and responsibilities of directors towards creditors.
5.Identifying the roles, functions and responsibilities of the board.
6.Identifying the types of general meetings a.Annual general meetings b.Extraordinary general meeting 7. Understanding the rights and responsibilities of shareholders in
relation to general meetings.
8.Effectively aligning interests between the board and the management.
Module III outline: 生意与公司法令
The companies (Amendment) 2007 introduce new responsibilities and
liabilities upon directors. The introduction of a wider scope of duty or care,
skill and diligence, responsibilities of nominee directors, expansion of
directors’ disclosure duties, requirements for establishment of a system of
internal control for public companies, statutory derivative actions and
injunctions have greatly increased directors’ exposure to shareholder actions.
In this new regulatory climate, directors and senior executives need to be
more aware than ever about their responsibilities and personal liabilities, as
well as how to manage their business within the confine of the law.
Objectives of the Business Strategy enhance knowledge and under-
standing of directors towards company law, cooperate governance. Provide
essential knowledge on the understanding of roles and responsibilities of
directors. Provide an insight to common offences committed by company
directors. Attaining voluntary compliance as well as reduction in issuance of
compound arising from offences on non compliance of the Companies Act,
1965 committed by companies and its directors.
Unique Features Network with fellow directors and biz entrepreneurs
to exchange views on governance practices that could benefit your organization.
1.Disadvantages of sole proprietorship.
2.Disadvantages of partnership. 3.Business succession planning for Sdn. Bhd.
4.Special Resolution: a. 3/4 member attend b. 21 days notice c. Alternation on memorandum d. Reduce Capital e. Any other than SR is OR
Module IV outline: 劳工法令
1.Understanding Employment Act 1955 & Labour Laws
- It provides minimum terms of employment to those recognized
as employees under the Act.
2.Understanding Industrial Act 1967
- It prepares employers to deal effectively and yet fairly with
workers and enhances harmony in the place of employment.
3.Understanding Disciplinary Procedures
- Procedures need to be followed in enforcing discipline in the
place of employment.
4. Termination of Employment
- To identify different kinds of termination of employment and dismissal
cases & proper procedures that need to be adopted in dealing with
different situations.
5. Performance Appraisal
- It assesses the employee's current performance and the possibility
of advancement in the company. The employee is assessed on a
number of factors which influence work performance.
6. Employee Manual
- A guide to clarify basic policies and procedures and act as primary
step in learning about the structure of the company.
7. Sample Letters, Forms and Policies.
Module V outline: 创新行销与品牌策略
1. Create successful company image and branding to enhance business
success.
2. Identify your target market and position your products and services
effectively.
3. Develop an effective promotional mix that achieve maximum
results.
4. Identify and analyse your competition to maintain the edge.
5. Develop an effective marketing plan to manage and measure
your marketing success.
6. Formulate the optimum marketing-mix strategy (4 P's - Product,
Promotion,Price & Place) for your business.
ESTABLISHING YOUR PRODUCT AS A TOP NOTCH BRAND
RECOGNITION FOR YOUR ORGANISATION
In today’s competitive environment and brand-conscious world, it is not
good to sit back and rely on your existing brand to grow your business.
Corporate image, reputation and brands are key factors which can
contribute substantially to your organization. These factors will influence
your customers’ buying decisions and their loyalty and therefore has great
impact on the financial value of your organization. The ability to create a
strong market presence is no longer just an advantage but a necessity to
survive and compete in this crowded marketplace.
A positive corporate image is an indispensable condition to the
organization’s strategic continuity and success. When properly designed
and managed, the corporate image will accurately reflect the level of the
organization’s commitment to quality, excellent relationship rapport with
its various constituents including current and potential customers,
employees and future staff, competitors, governing bodies and the general
public at large. As a result, the corporate image is a critical concern for
every organization. Therefore, it is very important for your organization
to constantly review and improve your branding strategies and tactics to
gain the competitive edge especially now in the turbulent times. This
Conference will address both the challenges and opportunities that arise
from building and maintaining the corporate branding and image in an
increasingly complex and difficult times.
“The music industry is a strange combination of having real and intangible assets :
Pop bands are brand names in themselves, and at given stage in their careers their
name alone can practically guarantee hit records” ~Richard Branson “What separates the winners from the losers is how a person reacts to each new
twist of fate.” ~Donald Trump
“Your premium brand had better be delivering something special, or it’s not going to
get the business.” ~Warren Buffett
“When you think of the blur of all the brands that are out there, the ones you believe in
and the ones you remember. Fashion is about establishing an image that consumers
can adopt to their own individuality. And it’s an image that can change, that can evolve.
It doesn’t reinvent itself every two years.” ~Ralph Lauren
“Define your brand identity – your products’ “personality” – before you spend a dime
on advertising or marketing.” ~Karen E. Kline, Business Week
“I’ve never lived in a building without my name on it.” ~Ivanka Trump
“It is a pretty recognizable brand name.Originally it was “Jerry’s Guide to the World
Wide Web” but we settled on “Yahoo”.” ~Jerry Yang
“A product is something made in a factory; a brand is something that is bought by the
customer. A product can be copied by a competitor; a brand is unique. A product can
be quickly outdated; a successful brand is timeless.” ~Stephen King
Understand that branding is not about getting your target market to
choose you over the competition, but it is about getting your prospects to
see you as the only one that provides a solution to their problem.
Module VI outline: 企业联盟模式和税务架构
1. Ownership & acquisition price.
2. Due diligence.
3. Staffing-Compensation benefit.
4. Accounting & tax treatment for changes in ownership
-treatment of unabsorbed tax losses and CA
-stamp duty relief.
Module VII outline: 拟定退休计划
1. Business take over by successor, either buy out by investor or continuity
by own siblings.
2. Understand tax and legal constraints effecting business take over.
3. Entry and pre-exit mode to become entrepreneur model to excess by
either business take over or starting a new venture from scratch.
4. Parenting and guidance to provide familiarity successors to take over
their business on the broad support mode.
5. Entrepreneurial success and occupational inheritance among sole
proprietorship and partnership.
6. From current legal structure to world class targeted structure.
VIII outline: 企业融资策略
1. Debt management on settlement on Long Term Financing and Short
Term Financing.
2. What is the most advantageous financing arrangement for you and your
business?
3. Debt over Equity Ratio to achieve highest value of the firm.
4. Financing for start up, working capital or ensuring survival of a
corporation?
5. Risk enacted to the loan, what you can do with the money and how to
plan of repaying, particularly relevant to tax issue.
6. How to create jobs, help economy and expand your business in your
business plan to exploit on government grant?
7. Types of loans/grants applicable to you, choices and suitability to your
business.
Module IX outline:自制公司运营系统与营业模式
Part I
1. Systemise daily operational task.
2. Online accounting reporting from disperse location.
3. Creating a central hub in your business and mapping your business
operational task with one control panel.
Part II
1. Steps to write a feasible business concept.
2. Cash flow budgeting, financial forecast.
3. The audience of your business plan.
4. Competitor profile / analysis.
5. Presentation of business plan.
Module X
outline:境外税务规划
In an
increasingly borderless world, the fluidity and rapidity with which cross
border
business
transactions are undertaken is beyond belief. Every such transaction can
lead to a
myriad of complicated tax issues. Without fail and invariably, the issue
of withholding
tax comes into the equation in a majority of these transactions. The
various Double
Taxation Agreements that Malaysia has signed with numerous
countries,
domestic legislations and practices need to be understood in order to
manage the
potential penalties and tax costs involved. This is an ongoing process
and a lot to
keep in touch with.
-Withholding tax and permanent establishments
-Cross border investments, ie Inbound investments and
Outbound investments
-Double Tax Agreements and Bilateral Tax Credits/Double
Taxation Relief
-Tax treatment for cross border sale/purchase of assets
-Offshore holding companies and tax optimum structures
-Transfer pricing and cross border transactions
-Introduction of Advance Pricing Arrangements
Module XI outline:国际管理学
Customs duty is a tax levied on imports by the customs authorities of a country to
raise state revenue, and/or to protect domestic industries from more efficient
competitors from abroad. In Malaysia, all goods dutiable on import are put through
customs duty according to Customs Duties Order, 1996. The types of duties are
import duty, sales tax, and export duty. The duty rates depend on the types of goods
imported or exported. Royal Customs and Excise gives concession in the tariff rates
fora range of goods along the lines of Malaysia’s dedication arising from the bilateral
and multilateral trade negotiations with other Association of South East Asian Nations
In our challenging business environment, are you able to nurture and motivate
your team to achieve and transform the value chain? As a leader, are you able to
effect change, and promote innovation and creativity? To be an effective leader,
you need a unique blend of technical and interpersonal skills, supported by
inspiring leadership and professionalism.
Enables you to develop skills required in international teamwork and leadership
and gain essential understanding of the crucial cross-cultural management issues
that can often seem hard to untangle. The Course will also equip participants with
practical strategies and know-how required to embark on an expert led inter-
national business expansion. The course will use presentations, role plays and
case studies to provide participants with hands-on experience in the management
skills of International Business Development.Discover what it takes to achieve
this at the Business Strategy 12.
Company
2008 Ranking
2007
Ranking
Sony
1
2
Canon
2
14
Nike
3
12
Google
4
18
Hewlett-Packard
5
44
Coca-Cola
6
4
Adidas
7
10
Samsung
8
8
7-Eleven
9
7
Yahoo
10
11
Module XIII outline:直接市场行销学
In business, you need to focus on what you need to do before you can reap
the rewards you have set your sights on. You will be able to zero in on what is
lacking in your organisation through client and competitor analysis, product and
pricing strategies, benchmarking and positioning strategies as well as targeted
promotional activities.
This intensive Course is designed to give you the ability to think outside-
the-box and anticipate trends way before they happen so as to nip any
unwarranted problems in the bud.
1. Steps on how to improve the overall quality of your marketing plans and
achieve greater success to meet business objectives.
2. Using creative thinking in your marketing planning process and when
implementing strategies.
3. How to increase profitability and market share.
4. Developing your marketing skills and effectiveness and translating these into
action rather than just talking about it.... all sessions come with real-world
case examples!
5. Find out the ingredients for success through an effective marketing plan and
learn how to develop strategies to enlarge or maintain your market share.
